About Me
I'm an AI-native Product Manager driven by growth and impact.
I build with AI every day. Endlessly curious, always testing new tools, and I thrive outside my comfort zone.
What makes me different? I don't just ship products, I get people fired up to build them with me.
Beyond product work, I advocate for Women in Product, mentor other PMs, and write on Medium about using AI to level up — yourself, your team, your work.
What I Do
Product Management
Product strategy B2B SaaS. Focused on user needs, business impact, and actually shipping.
Product certified.
AI Innovation
Leveraging AI to build better products. LLM evals, AI feature development, and team's AI innovation champion.
AI & Data certified.
Agile Leadership
Guiding teams with agile methodologies to deliver high-impact solutions efficiently by driving collective effort.
Scrum certified.
Case Studies
Appointment Guardian — AI Agent
Built an AI appointment management agent that predicts cancellation risk, sends smart reminders, and manages waitlists for small businesses. Product Compass Build-a-thon 2026.
Getaround - Increase the Repeat Rate
Leading the initiative to increase customer retention and repeat bookings on Europe's largest car-sharing platform.
Retail CRM App Optimization
Optimize CRM functionality and user experience to increase store adoption and data collection efficiency.
Luxury Custom Order WebApp
Led development of an internal web application for VIP customers at a luxury shoe brand, digitalizing the made-to-order process.
Blog
October 2025
Forget SEO. Get Ready for AEO
Search is evolving beyond traditional SEO. Discover how Answer Engine Optimization (AEO) is reshaping how we create content for AI-powered search engines.
July 2025
Perplexity AI: Why I'll Never Google Anything Again
Move over Google. Perplexity AI is changing the game with conversational search that actually understands what you're looking for.
November 2024
NinjaChat: How I Replaced 6 AI Subscriptions with One Tool
Tired of juggling multiple AI tool subscriptions? Learn how NinjaChat consolidated my entire AI toolkit into one powerful platform.
November 2024
Cove AI: A Visual AI Workspace That Transforms How We Think and Create
Discover Cove AI, a visual workspace that combines AI capabilities with intuitive design to revolutionize creative thinking and collaboration.